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Apple may end up facing major problems with its iPad sales in China after a court rejected Apple’s claim to own the iPad trademark in the country, and a rival sought to halt sales of the tablet device in two Chinese cities. The developments are the latest in a long-running dispute between Apple and Proview Technology (Shenzhen), a struggling Taiwanese-owned company that registered trademarks for the name IPAD in many countries long before Apple conceived its smash hit tablet computer. Normally, Apple is on the receiving end of property rights infringements in China. With all of the counterfeits that are extending even to copies of its flagship stores. “Apple is such a Goliath and has a good image, so people wouldn’t imagine that Apple could possibly infringe on our intellectual property rights,” said Xiao Caiyuan, a lawyer for Proview at Guangdong Guanghe law firm. “People always think its small companies infringing upon large companies’ IPR.” If things continue to go as badly as they are for Apple, the company might end up having to market the iPad, in China, under a different name because of trademark rights that Proview Technology now has.
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Jacob Saslavsky
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